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Hailey Bieber just launched a ‘first-of-its-kind’ Rhode sculpting mask: ‘Done wonders for me’

Hailey Bieber is spilling the beans on her newest caffeine-powered product.

Rhode launched its Caffeine Reset Sculpting Cream Mask on Monday — and given it already sold out at Sephora, it’s on its way to becoming the next viral sensation.

Billed as a “cup of coffee for your face,” the innovative launch is luckily still in stock on Rhode’s direct site (for now, at least).

An open jar of rhode Caffeine Reset Recharge Cafeine Sculpting Cream Mask.
Rhode

The brand says the creamy formula is best applied in the morning or before you do your makeup, to “sculpt with skincare before applying contour and bronzer.”

The “first-of-its-kind” product is also packed with caffeine to reduce the appearance of puffiness and help you look more awake.

“It’s definitely done wonders for me the day after I’ve had a couple of drinks [or] when I’m traveling,” Bieber said in an Instagram video about her red carpet prep process.


Hailey Bieber in a snowy Rhode beauty campaign shot in Big Sky, Montana.
She introduced the new launches with a snowy campaign and a celebration in Big Sky, Montana. Instagram/rhode

“I can see a noticeable difference in my skin … even when you rinse it off it’s still actively doing stuff,” she added.

The billionaire beauty mogul also launched her brand’s Peptide Lip Boost this week, saying it feels “more like a mask” than Rhode’s famous Peptide Lip Treatment.

rhode Peptide Lip Boost, 15 mL
Rhode

“It brings volume to the lips over time,” she explained. “It’s plumping without feeling that painful burning … I hate that about lip plumpers.”

To try both at once — and get a limited-edition headband in the process — pick up Rhode’s limited-edition Mask Set.

Rhode skincare products including a gray jar, white towel, and gray Peptide Lip Boost tube.
Rhode

Just be sure to shop fast, as these buzzy winter launches will likely sell out long before the NYC snow melts.


Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.


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