Alberta’s minister of hospitals says she has put an end to a contentious rebranding of the province’s paramedic service provider.
Acute Care Alberta announced last month that Emergency Health Services Alberta would be changing its name to ALTA Paramedic Health.
Plans to outfit ambulances with new logos and provide paramedics with new uniforms were met with a strong backlash from critics who called it a waste of money.
Source: Government of Alberta
The rebranding would see ambulances across the province be outfitted with new logos and see paramedics wearing new uniforms.
At the time, the government said the change signalled a renewed commitment to high-quality care and accountability.
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Critics, including the union representing about 3,500 paramedics across Alberta, have said it was a waste of resources that should be put toward addressing working conditions and staff shortages.
File photo of an Alberta Health Services EMS ambulance, pictured in downtown Calgary. On Wednesday, the Alberta government announced it is cancelling plans to provide the ambulances with new branding and paramedics with new uniforms after critics called it a waste of money.
Global News
Hospitals Minister Adriana LaGrange says she shares the concerns, and that’s why she’s ordered the change to be scrapped until further engagement can be done.
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